May 6, 2008

Comrade Premiere

This morning, I was surfing around the interweb with a healthy dose of pretentiousness coursing through my veins, when I happened upon this ad.

Seemed innocent enough, until I noticed the word “premier.” Suddenly, all innocence faded from the world. I rushed to Dictionary.com as quickly as my fingertips could take me. Unfortunately, in this case, my initial response wasn’t 100% accurate. While I still hold on to my belief that is an oddly phrased ad, it’s not technically poor grammar. I was thinking that they had meant premiere, but it turns out that premier was perfectly acceptable in that context..

By the time I had fully completed my research, though, I had already thought through my mockery of such a foolish oversight and figured it a waste to not share. The definition of premier that works is as follows:

2. First in status or importance; principal or chief.

Fine, fine. Not how I would have worded it, but technically it works. They are the highest-ranked or most notable of Smoky Mountain Cabin Rentals. (Side note: Are the cabins premier or is it a premier rental of otherwise unremarkable cabins? Or maybe the cabin’s on a premier Smoky Mountain?) All that to say, my mind instantly jumped to this definition:

1: the person who is head of state

Specifically, a Russian head of state. Hence, I expected that the ad should look something like this instead:

I hate when English works against me.

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The People Have Spoken.

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